DivaVillage Strikes a Positive Pose in Online Publishing
Attracting attention in the on-line women’s magazine scene is newcomer www.divavillage.com
Since launching in April 2005, founder and creative director Anita Dhaliwal has witnessed a 1000% increase in readership. She attributes the runaway success of DivaVillage to filling a hole in the market. Ms. Dhaliwal says, “I found that women wanted particular fashion or beauty products but didn’t know where to find them. At DivaVillage.com, we link them immediately to places where they can purchase what’s hot in the market.”
Providing a positive experience for the 16-25 year old targeted demographic is a mission for Anita Dhaliwal. “I want DivaVillage readers to enjoy themselves at the site. I want them to leave feeling totally fulfilled,” she says.
In a celebrity-crazed climate, DivaVillage encourages readers to know and express their unique selves while using celebrities as guidelines for inspiration. “I want to address the whole person, the complete self,” Dhaliwal asserts. Readers are encouraged to enhance the self and to “awaken the diva within.”
Beyond finding celebrity fashion and hot products, readers can also indulge in empowering-oriented articles that address anything from exercise to self-discovery and self-love.
Always striving to keep DivaVillage fresh, Anita Dhaliwal feels that the positive angle of her site will continually attract new readers while keeping her current audience riveted. “Our audience loves DivaVillage because they feel really good about themselves and about life when they are with us at the site,” says Ms. Dhaliwal. No wonder they keep coming back for more.
Direct Press Inquiries to:
Anita Dhaliwal or Amy Jarvis